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CRISP measures five core communication behaviours. Clarity looks at how clearly meaning is expressed. Refinement considers how effectively messages are shaped for the audience and situation. Intent examines the purpose and intended outcome behind communication. Simplicity considers the ability to remove unnecessary complexity. Probing looks at the ability to ask, listen and explore beyond surface-level information. Together, these dimensions provide a structured picture of how communication behaviours influence understanding, decision-making and culture.

Deep Read analyses communication itself. You can use the free Pattern analysis or subscribe to AI analysis for contextual findings, likely receiver impact, coaching, actions and meeting intelligence.

The Practitioner is a personal communication audit. It helps you understand your own communication profile across the five CRISP dimensions.

The System measures communication patterns across a team or organisation using an anonymous workforce Pulse and organisational reporting.

Yes. Deep Read includes free Pattern analysis and a complete interactive AI demonstration without an account. Organisations can also trial The System with a limited workforce Pulse before moving to a paid plan.

The Practitioner audit normally takes around 15 to 20 minutes. Deep Read analysis depends on the communication being reviewed, with AI analysis typically taking only seconds once the source has been entered. The System survey is designed to be quick for individual employees, while the overall Pulse period depends on the size and structure of the organisation.

The products handle information differently. The Practitioner audit is designed so your personal assessment data remains private. The System uses anonymous workforce responses to identify organisational patterns rather than assess individuals. Deep Read sends the communication you choose to analyse through the AI service when AI analysis is used. Pattern analysis runs without AI. Review the relevant privacy information before entering confidential or sensitive material.

Yes. Practitioner users can retake their personal audit. Organisations can repeat Pulses over time to compare communication patterns and monitor improvement. Deep Read can be used whenever you want to analyse a new piece of communication, subject to the credits included with AI membership.

What you receive depends on the product. Deep Read provides CRISP analysis of real communication. Practitioner provides your personal CRISP communication profile and development actions. The System provides organisational measurement, reporting and improvement tools. Custom Coaching adds direct support around your organisation’s specific communication needs.

Yes. CRISP Pulse is designed for consultants, coaches and professionals who want to use communication measurement as part of their wider development work. Deep Read, Practitioner, System and Custom Coaching provide different levels of analysis, development and organisational support for applying the CRISP framework.

CRISP Pulse is designed for anyone who relies on communication to lead, influence, collaborate or make decisions. The framework was developed from research into communication within safety-critical environments, where the consequences of unclear communication can be significant. However, the behaviours it measures apply across industries, roles and levels.